All About Digital Marketing
We’ve been hitting the ground running with two big jobs on the to-do list! We’ve been liaising with digital marketing and social media experts Ignite Hospitality. They were looking for video production help with two big name clients: Ei Group and Marriott Hotels! This has been a great opportunity for us to really get stuck in and help create some fantastic content. We were able to offer our qualified knowledge and experience of video production to help bring their ideas to life. You can find an excerpt of this project in our Portfolio.
Collaborating with our Clients
Led internationally from London and New York, Ignite Hospitality are a digital marketing & branding team of designers, developers, strategists and marketers. They work with hospitality businesses globally to excite and delight their customers. With 15 years of experience working with global hospitality brands, their strategic and collaborative approach delivers real results. Ignite delivers exciting messages to the right people, in the right place, at the right time.
Ei Group is the largest pub company in the UK, with over 4,500 properties that are predominantly run as leased and tenanted pubs. They have a team of around 500 people dedicated to supporting and empowering their publicans to run great pub businesses. Ei Group wanted to help their pub owners utilise social media effectively, to boost awareness and activity. With Ignite Hospitality supplying their digital marketing expertise, we helped put together some great content. We were able to create a series of detailed yet fun training videos with engaging animations. The goal was to simplify the social media, making it easier to understand and digest.
Social Media & The Public House
Starting with a project brief, we discussed with Ignite what kind of style they were going for. They developed the content and sent us their scripts and design assets. Meanwhile, we handled the casting call to find an appropriate presenter. Shortly after, we all met up for production at Ignite’s offices in London. After a fun two day shoot, we returned back to our desks. We begun to organise the files, edit the footage and animate the designs, incorporating feedback as we went.
We’re incredibly grateful to have been able to work with these clients! We’ve been able to invest in new kit to improve our quality of production. In this line of work, there’s always more to upgrade and invest in! We’re excited to unlock more creative possibilities in the near future.